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2025.04.29
Posted By: Peter
In recent years, trampoline parks have become a popular choice for family entertainment, youth activities and fitness enthusiasts around the world due to their unique entertainment and health attributes. If you are considering investing in this field, this article will provide you with a detailed analysis of how to open a trampoline park, covering key issues such as cost, equipment selection, and business plan.
A trampoline park is an indoor or outdoor recreational facility that primarily consists of interconnected trampolines, which can be wall-to-wall or arranged in various configurations. People of all ages, from children to adults, can enjoy physical activity, have fun, and socialize in a safe and controlled environment at a trampoline park. The concept of a trampoline park combines entertainment with exercise, as jumping on a trampoline is both fun and a great workout for the cardiovascular system.
Diverse Customer Base
Trampoline parks can attract a wide range of customers. Children love the excitement and playfulness of the parks, while teenagers and young adults enjoy the social aspect and the opportunity to engage in active games with their friends. Adults may visit for fitness classes or as part of a family outing. Additionally, trampoline parks can be used for special events such as birthday parties, school outings, and team-building activities, which provides multiple revenue streams.
Profit Potential
Due to the high demand and diverse revenue sources, trampoline parks have the potential for significant profitability. With proper management and marketing, a well - located and well - operated trampoline park can generate consistent income from admission fees, party bookings, merchandise sales, and additional services like food and beverage.
The cost of opening a trampoline park can vary widely depending on several factors, such as the location, size of the facility, type of equipment, and level of decoration. Here is a breakdown of the main cost components:
Rent or Purchase of Property: The cost of renting or buying a suitable space is one of the largest expenses. In prime locations, especially in urban areas, rent can be high. A typical trampoline park requires a large area, usually ranging from 5,000 to 20,000 square feet or more.
Leasehold Improvements: If renting, you may need to make improvements to the space to meet the requirements of a trampoline park, such as reinforcing the floor, installing proper ventilation and lighting, and creating safe access points. These improvements can cost anywhere from 50to100 per square foot.
Trampoline Systems: The core equipment is the trampoline setup. Wall - to - wall trampolines, along with specialized areas like foam pits, dodgeball courts, and basketball hoops, can cost between 50,000 and 200,000 or more, depending on the size and complexity of the design. High - quality trampolines from reputable manufacturers are essential for safety and durability.
Safety Equipment: Safety is of utmost importance in a trampoline park. This includes padding for the edges of trampolines, safety nets, mats, and other protective gear. The cost of safety equipment can range from 20,000 to 50,000.
Other Equipment: You may also need to purchase equipment for the front desk, such as computers, point - of - sale systems, and ticketing machines. Additionally, if you plan to have a food and beverage area, you will need kitchen equipment, tables, and chairs, which can add another 10,000 to 30,000 to the cost.
Business Licenses: You will need to obtain the necessary business licenses and permits to operate a trampoline park. This can include a general business license, a health permit (if serving food), and possibly a special use permit .
Target Market: Identify your primary target market segments, including children (ages 5 - 12), teenagers (ages 13 - 19), adults (ages 20+), families, and corporate clients. Analyze their needs, preferences, and spending habits. For example, families may be more interested in affordable family packages, while corporate clients may look for team - building event options.
Competitor Analysis: Research existing trampoline parks in the area to identify their strengths and weaknesses. Determine how your park will differentiate itself, whether through unique attractions, better customer service, or more affordable pricing.
Branding: Develop a strong brand identity, including a logo, brand colors, and a brand voice that is fun, energetic, and welcoming. Use this brand identity in all marketing materials, including your website, social media accounts, and promotional materials.
Digital Marketing: Leverage social media platforms such as Facebook, Instagram, and TikTok to showcase the fun and excitement of your trampoline park. Run targeted ads that provide information about your services, prices, location, and hours of operation, and enable online reservations and ticket purchases.
Local Marketing: Partner with local schools, community centers, and sports teams to offer discounts or sponsorships. Distribute flyers and posters at local businesses, libraries, and schools. Hold a grand opening event with special promotions, such as ticket discounts or giveaways, to attract attention from local residents.
Startup Costs: As mentioned previously, list all startup costs, including space, equipment, licensing, staffing, marketing, and miscellaneous costs.
Revenue Forecast: Based on your pricing strategy and expected customer traffic, forecast your monthly and annual revenue.
Profit and Loss Statement: Prepare a profit and loss statement showing your projected revenue, costs, and profits for the first few years of operation. This will help you identify potential areas of profitability and areas where you may need to cut costs.
Cash Flow Analysis: Perform a cash flow analysis to ensure you have enough cash to cover your expenses, especially in the early months when revenue may be low.
Investing in high-quality, safety-certified trampoline park equipment is essential for both guest experience and risk management. Equipment costs vary depending on park size and rides, but typically include:
Main trampoline area: professional spring trampolines (EN certified).
Dodgeball area: soft balls and elastic fences.
Foam pool: at least 1.5 meters deep with climbing frames.
Ninja track: obstacle course that appeals to teenagers and adults.
Kids area: small trampolines and slides to ensure the safety of young children.
Managers: Managers are responsible for the overall operation of the trampoline park, including staff management, financial management, marketing, and customer service. They should have experience in the hospitality or recreation industry and strong leadership and organizational skills.
Safety Attendants: Safety attendants are stationed around the trampoline areas to monitor activities, enforce safety rules, and assist customers. They should be alert, have good communication skills, and be trained in first aid and CPR.
Receptionists: Receptionists handle customer inquiries, process admissions and payments, and manage the booking system. They should be friendly, efficient, and have good customer service skills.
Party Hosts: Party hosts are responsible for organizing and hosting birthday parties and other special events. They should be energetic, creative, and able to interact well with children and adults.
Maintenance Workers: Maintenance workers are responsible for the upkeep of the facility, including cleaning, repairing equipment, and ensuring the overall safety and functionality of the park.
Safety Training: All staff, especially safety attendants, should receive comprehensive safety training. This includes training on the proper use of equipment, safety rules and regulations, emergency procedures, and first aid and CPR. Training can be provided by in - house trainers or external safety experts.
Customer Service Training: Customer service training is essential for all staff to ensure that they provide a friendly and welcoming experience to customers. Training should include communication skills, problem - solving, and conflict resolution.
Equipment Operation Training: Staff who are responsible for operating equipment, such as the front desk systems or kitchen equipment, should receive training on how to use them correctly and efficiently.
The long-term profitability of trampoline parks depends on safe operation and continuous innovation. Through precise site selection, differentiated equipment combination and efficient management, this trampoline park is expected to become a new blue ocean in the field of entertainment consumption.
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